In Production!

TSB is currently working on producing brand new promo videos! We will be releasing the 6-film collection really soon!!!

Here are some sneak peeks...

Mini Soy Facial

Love indulging yourself in revitalizing facial treatments, but don’t have the budget or time to make an appointment at your local spa?

TSB has you covered! Take a few minutes of your time to treat yourself to a Mini Soy Facial, it takes only a few minutes. Done in the comfort of your own home, this treatment will have you glowing for that sexy night on the town, romantic dinner, special event or just because, within minutes.

Follow these simple steps to indulge your precious skin and give it the TLC it deserves.

You will need:

1. 1 hand towel
2. Warm water
3. Soy Tear-free Foaming Cleanser
4. Soy Mud
5. Soy Repairing Serum

Steps:

1. Cleanse face with Soy Tear-free Foaming Cleanser to remove makeup and free skin of daily environmental pollutants

2. Immerse your hand towel in warm water then eliminate excess water. Your towel should be fairly warm, not hot; if it is too hot, please wait until the temperature lowers

3. Lay down and relax with warm hand towel over your face until the hand towel for 5 minutes.

4. Next apply Soy Mud. Use a small amount of warm water and mud to create paste, smooth all over face and skin liberally. Allow to dry (10mins), remove with warm water using gentle circular motions. Pat to dry. This removes all the toxins and dead skin cells from your skin leaving you smooth and supple.

5. Apply Soy Repairing Serum to purify, smooth texture and restore vitality

Voila - you’re done! 5 simple steps for a youthful glow and a boost of hydration! There you go - a moment of luxury in the comfort of your own home and at a fraction of the cost at the spa!

For more info on how to purchase your own soy skin care visit soyaboutique.com

For more ideas on how to feel better and boost your skin's health watch...

SHE’S A HOT GUY

Submit your “she’s a hot guy”!

We, at TSB, produce beautiful skin care products, design edgy and sexy graphics, and delve deep into academic research, but also have our share of fun working together. As such, we get side tracked in conversation from time to time, sometimes sparking some of our most kitschy, out of the box, most brilliant ideas!

A recent conversation about film and cinematography turned a corner, and ended up a discussion regarding female actresses, models playing male roles, and including many of our own friends actually exuding beauty and sexiness.

Androgyny has been “fashionable” for quite some time within the world of high fashion undisputedly, and over the past few years, has trickled down to mainstream societal beliefs. TSB believes all men and women, of all different colours, shapes and ages to be beautiful, simultaneously regarding out-of-the-box thinking to be refreshingly attractive.

Therefore, we have made a fun list of women we believe have the potential to play “hot guys”… We are now reaching out to all of you to help expand our list! Nominate your “she’s a hot guy” – she can be you, your friend, your sister, mother, niece, aunt, cousin, neighbor…she can be anyone!

Send us your names and pictures illustrating why you think “She’s a hot guy”.

Yours truly,

The SOYCULT

Please visit us on FACEBOOK to submit your entries!

Btw, if you see your name on this list – take it as a compliment.

-k.d. Lang (circa 1992)

-Hilary Swank

-Demi Moore

Twatting Revisited...

We used to be on the fence about twitter, and we have to say, even though we’ve learned about all the goods and bads of twatting (yup, that is our preferred past tense of the verb), we haven’t left that fence.

The to-the-second news updates on new and cool product launches are great, and even the instant celebrity gossip we receive is a true guilty pleasure, but why do people think that “two eggs for breakfast means lots of energy for the rest of the day” qualifies as a genuine news interest?

On the one hand, maybe these over sharers sometimes have something cute or funny to tweet, but had a bit of ‘twitter block’ on this particular day, but on the other hand the amount of people that seem to tweet in order to simply tweet, boggles us. Do these people just update because they feel the need to, a pseudo twitter addiction per say, or do they genuinely think this is information we are interested in?

Are we the only ones, or do you agree?

If you play the twitter game, and don’t have anything other than the weather to share right now, perhaps you could even tweet us your thoughts @SOYCULT.

Just saying!

For more information, please visit The Soya Boutique.

Check us out on FACEBOOK for upcoming new and events!

We're down with the S.E.O. - SOYCULT FAVOURS the WEBB

Soycult attended one of the most underground info sessions last night at the Spoke Club. Event diva, Deb Lewis along with Social Media guru, Rob Campbell, aka SMOJoe, threw a gig to find the "Best SEO in TO". SEO, being geekology for making your web entity a champ, ensures that Google robots will find your site on the web and make it popular. huh? SOYCULT's own Will Webb, President at Innate Media Group sat on the panel of innovative speakers discussed how to maximize your ROI.

Featuring:

Paul Coulter: Toronto SEO

Will Webb: Innate Media Group

Ezra Silverton: 9th Sphere SEO Company

Roman Zelvenschi: RomanZ Media Group

Mike Cloke: Wolf21 Internet Media

(top)Here are the boys in a rare huddle formation discussing secrets of the SEO trade and (bottom) SMOJoe (right of pic) himself enjoying the company of Paul Peic.

Videos of the panel discussion COMING SOON.

- The SOYCULT

Soy Tear Free Foaming Cleanser - Experience the Results!

I'm extremely picky with my cleansers. I need a cleanser that works effectively with acne prone skin yet won't strip my natural moisture. TSB's Tear Free Foaming Cleanser has been a perfect match, love at first use! This White Tea and Ginger Foaming Cleanser is mild enough to remove makeup from my sensitive eyes, yet has the power to completely free my skin of the day's environmental pollutants. The texture of my skin after use is incredible. It's the softest it's ever felt after cleansing, and believe me, I've tried a lot of products. Not only can I feel the difference in my skin's texture, the problem area on my chin has almost cleared of its impurities in such a short period of time. I use this product morning and night and I absolutely love the results!

-Alysha

SOYCULT - Always on our Minds

We, at The Soya Boutique, receive comments and e-mails daily asking for tips and product suggestions for skin care and cosmetic issues. Here's a great example from a new SoyCult member.

"Unfortunately, I need to shave my face every morning. I had this dry, flaky, itchy patch on my chin after every shave. It was uncomfortable. Alysha suggested I use this small, pod looking product on the dry patch right after I shave. It's gone and hasn't come back since. I don't know what's in this thing, but it works. I'm definitely a believer."

- Paul, 28 yrs, Lemon Clove SoySilk Healing Balm

To get your own Healing Balm in 5 soothing scents visit: SoyaBoutique.com

Send us your email comments and questions and we'll send you a gift!

Your SOYCULT Skin Care Expert,

-Alysha Baldasserra

Stone Facial Massage: relax, rejuvenate, and reenergize

As the summer has drawn to a close, back to school/work has happened, and the weather is starting to get cooler and drearier, we all may need a pick-me-up. TSB suggests you try using facial massage stones, to relax, feel better physically, and help with aging

Using both warm and cold stones stimulate blood flow to your face, which helps to flush the lymph nodes, allowing facial tissue to absorb nutrients and oxygen, leaving the skin with an overall more positive and youthful appearance and glow. Warm stones help to improve circulation, cleanse lymph nodes, reduce wrinkles and induce body relaxation, whereas cold stones reduce inflammation and help to reduce pain. As such, it is beneficial to use both warm and cold stones, alternating, to increase circulation and blood flow to your face.

Start your facial massage by gently massaging your face, using a light yet viscose massage cream. Once your have stimulated your facial tissue and helped yourself relax, you can either use the warm stones alone, or alternate those with cold stones, placing them strategically upon your face. You may then choose to use the warm stones to give yourself a slightly deeper facial massage, working on the points in your face in which you carry most tension. Once you have completed the stone massage, you may want to leave your face untouched for a few moments, allowing your face to relax fully.

When you have completed the massage entirely, you can either choose to leave the massage cream on your face as an overnight deep moisturizing treatment, or cleanse, followed by your usual skin care regime.

Please consult a physician before receiving a stone facial if you are pregnant, suffer from heart disease, high blood pressure, diabetes or are under constant care by a clinical professional.

Please visit The Soya Boutique for more information.

For upcoming events and news check us out on FACEBOOK and follow us on TWITTER!

SOYCULT at NUIT BLANCHE 2010

In the white heat of Nuit Blanche, the ART of Fashion event was brought to the public featuring 10 of Canada's top emerging designers at an elegant VIP Reception. Judges included Liz West and David Clemmer. The SOYCULT was proud to participate in a night of luxury and design delivering products to esteemed guests. The Soya Boutique is a Canadian cult brand that dares the mainstream and that supports new designers and emerging artists like those represented at the ART of Fashion's 2010 Fashion Show: La Belle Epoque where glamour was the theme.

For news on upcoming events with The Soya Boutique, visit our Facebook Fan Page.

Welcome to the SOYCULT!

Balm Power - Now I've got it!

SoySilk Healing Balms are an absolute must-have in my daily skin care regimen. From the bathroom counter, right into my purse for everyday use, these tiny pods are complete heaven for my skin and lips. Small and compact, yet packed with organic healing powers, SoySilk Healing Balms act as a multipurpose product that will have you de-cluttering your makeup bags and bathroom cabinets in no time.

Ladies, when we hear the term “balm”, we normally make reference to a lip product for moisture and perhaps healing. Although SoySilk works its magic on dry, sore lips, it can ultimately be used all over the body for smoothing and healing benefits. Pat SoySilk “Pure Peppermint” just below the eyes and over the brow bone for a “pick-me-up” in the morning on puffy, tired eyes. This minty-fresh scent is also very beneficial for congested sinuses when rubbed just below the nose, as well as in its creases. Breathe easy all day and night! Feeling the mental fatigue at your workplace, school, or doing your chores around the house? Take a second to clear the mind by massaging “Orange Lavender Peppermint” or “Lemon Clove” into the temples for relaxation. Or how about rubbing “Orange Lemongrass Peppermint” onto the soles of your feet for a soothing, cooling treatment on sore dry feet? A perfect treatment after walking around in those heels all day! Last but definitely not least, one of my favourite SoySilk tricks, rubbing a small amount of “Tea Tree Bergamot Peppermint” over the brow bone after a fresh eyebrow wax or plucking. This soothes the irritated skin while getting rid of that embarrassing redness we normally hide behind our over-sized sunglasses.

The uses of these products are never ending, I could be here all day ranting and raving about these pocket-sized pleasures. Discover the unique benefits of SoySilk Healing Balms and let us know, here at TSB, what you’re using your balms for and some of your favourite tricks!

Alysha

Your Soy Girl Skin and Makeup Specialist